UX Experience
Clients worked for: Scotland.org (2024), HSBC (2022), Citibank, LBG (2022), Publicis Sapient, White Company, O2 (2018) Tesco Bank, Accenture, Ministry of Defense (Capita) (2015), British Gas (2014) Virgin Money (2014) British Airways (2014), Betfair (2013), Sainsbury's Bank (2013), EE (2013), Barclays (2011-12), Habitat, Uniqlo, Harveys, Firetrap (2011), Encore tickets, Tesco (2011), Vodafone project (2010), Disney (2008)
Skills
Figma, Fig Jam, Adobe XD, Sketch Advanced, Figma, Axure Advanced, Photoshop Advanced, Typography Advanced, Illustrator advanced, working knowledge of HTML and CSS.
A Little About My Experience
I have experience working in an agile environment with collaborative multidisciplinary teams made up of stakeholders, product managers, business analysts, developers and researchers. Using research findings, data insights or conducting my own research, I transformed complex information into user-friendly prototypes and UI designs. I have worked extensively as a user experience designer, creating wireframes and interactive prototypes, and have easily converted wireframe structures into pixel-perfect end designs. I have experience presenting various stages of design development to business owners, team members and other stakeholders. Experience in research, conceptual design, prototyping, detailed design, user testing, and implementation. I have experience in taking projects through their entire life cycle, from discovery, initial research, and competitor research to user journeys & UX wireframes to UI designs in Photoshop and final delivery to the developers while managing stakeholders' expectations and the product owner's presentation.
Employment History
Sage
Senior user experience designer for legacy and new merger products
Working with new products to brand the product with Sage Design Systems
Advising improvements on design systems and product design to adhere to better accessibility standards. Conducting accessibility audit.
Working with product owners to identify user needs and design goals
Research plan and workshop
Rapid prototyping to demonstrate product development
Liaison with the development team and stakeholders
Understanding legal implications
Working closely with the content team and other members of ux team to gauge progress on the project
Dentsu Creative Scottish Migrant Services - July 2024 – Jan 2025
Senior user experience designer
Stakeholder management and client management
Beta phase user experience design and management support
Working closely with the government client to deliver an accessible solution for the beta launch
User testing and user research preparation, and conducting research workshops
Design guidance and government design standard campaign
Prototyping and feedback collection
User needs reports
Usability testing and heuristic reporting, project management
Liaison with development teams and UI teams
Playbacks and user needs extraction from research
GDS, WCAG assessment preparations and documentation
Took a break to look after our child and help my husband transition back to full-time employment –
November 2022 – November 2023
Comestri – July 2022 - November 2022
Senior user experience designer
Conducted multiple heuristic reviews of all three Comestri products,
UI/UI design strategy and planning. Design improvement and agile backlog planning based on design tasks.
Information architecture design, service design
UX improvements from quick wins to bigger projects.
Rapid prototyping
Stakeholder management and demonstrations
Strategising and planning
Lloyds Banking Group (Publicis Sapient) – March 2022 -June 2022
Senior user experience lead (Design and Research)
Stakeholder management, user needs research and analysis
Heuristic review and usability assessment
UX writer requirements assessment and resourcing
Research plan, interviewing, extracting insights and insights playbacks
Consolidating insights and creating user personas.
Wire-framing with the help of a design system
Visual designs on pixel-perfect page designs for the development team
Advising on the design system’s missing features and future planning
Creating awareness of UX within the team and the client
Remote interviews with participants
Working in a scrum team, attending agile ceremonies such as planning, refinement rituals, maintaining tickets of story points and criteria
Citibank Commercial Banking (Norman and Sons) - Dec 2021 to Jan 2022
User researcher
Understanding the usage of online banking platforms by customers and client partners.
Remote interviews with participants in the APAC region and India.
Research planning and recruitment for contextual interviews.
Consolidating insights and creating user personas.
HSBC: Private Banking & Wealth Management (Impact Team)
Jun 2021 to Nov 2021 Senior UX designer
Private banking and investments.
Liaison with stakeholders to understand project requirements and solutions needed.
Research plan and implementation.
Design thinking and user journeys.
Wire-framing and rapid prototyping.
Stakeholder management and presentation.
Design system implementation.
Workshop and brainstorm.
Liaison with developers and final design handovers.
Test environment checks and user testing.
Dept for Environment, Food & Rural Affairs (Capgemini) -
Feb 2021 to May 2021 UX/UI Analyst
Senior UX consultant for DEFRA grants application.
Research, wire-framing, prototyping and testing.
Research mentoring.
Stakeholder management.
Rapid prototyping and interaction design.
GDS and usability assessment prep
Heuristic review.
Maternity Leave - Feb 2020 to Jan 2021
GFK - Oct 2019 to Feb 2020
Senior product designer
Working on a B2B product design.
Research with client-facing stakeholders, product owners and sales directors.
Analysing and understanding product and user needs, heuristic assessment and reporting.
Client research and reporting.
Rapid sketching and prototyping.
Wire-framing and demos.
Working collaboratively alongside the UI designer.
Ministry of Justice - Nov 2018 to Jul 2019
Senior User Experience Designer
Working on the court services digital transformation project.
Worked on feature designs on a big web application project in an agile environment
Role included creating user flows, journeys and experience decision-making.
Creating & evolving wireframes and prototypes, and working collaboratively with business product owners, developers, user researchers and business analysts.
Conducting, observing and reporting feedback on user research and user tests.
Rapid prototyping and wireframe demo presentations.
Research analysis and design decision-making. GDS assessment and usability consultant.
Concardis (Start Design) - Sept 2018
Senior user experience designer
Working closely with the product lead from the client side in Germany to create detailed annotated wireframes for the development team in Dubai. Worked on various user-friendly solutions to improve customer experience on the portal, both on the mobile and responsive web.
HSBC - May 2018 to Aug 2018
Data Visualisation Designer
Working on the visualisation of the value of the work the optimisation team does for the site. Highlighting the benefits of optimisation through various design media.
White Company - May 2018 London
User Experience Designer
GDPR user experience enhancement. Check out and email subscription preference journeys for customers.
O2 - Mar 2018 London
User Experience Designer
Apply pay and other payment options insertion into customer checkout journeys.
Personal projects & travelled to India - Aug 2017 to Feb 2018
Department for International Trade - May 2017 to Aug 2017
User Experience Designer
UX - Wire-framing and Interaction Design.
Conducted a heuristic review of the previous design. Close integration with the researcher to determine user needs and incorporate them into a new user-friendly design.
Full integration of government design standards into the dashboard database.
Creative problem-solving in an agile environment. Generation of infographics, compatibility with management tools.
GDS and accessibility assessment preparations and review consultation
TSB Bank - Jun 2016 to Oct 2016
Senior UX Designer
UX Analysis, BAU, new developments, mobile app, online banking, public site product design.
Project management, new project consultancy from a user experience perspective.
Stakeholder management and review process management
Overseeing project progress from start to finish.
Providing UX resources and project management and liaison with external agencies, internal stakeholders, legal, brand, financial, and promotions departments, and internal and external development teams.
Travelled to India - Mar 2016 to Apr 2016
Ministry of Defence (Capita) - Nov 2015 to Feb 2016
User experience designer
Create assets including user-flows, storyboards, wireframes and prototypes, and synthesis research in order to refine and optimise wireframes and other assets. Direct and support in-house UX designers. Led team through sprints and worked closely with them in backlog planning. Design visual interfaces and improve on visual hierarchy. Work on eliminating pain points and enhancing user experience. Championing the importance of brand design. GDS and accessibility assessment preparations and review consultation
Tesco Bank - Aug 2015 to Oct 2015
UX Designer
Site improvement project.
Creation and development of UX assets, including wireframes, sitemaps, state transition diagrams, design pattern libraries and UI elements.
Develop workflows, information architecture, wireframes and prototypes, and other artefacts to describe the user experience.
Interpret business requirements to develop detailed wireframes and translate them into visual designs that comply with design standards, including (as applicable) colour palette usage, branding, imagery, layout, and typography.
Manage multiple projects at one time, switching focus between projects as required to manage priorities.
Present design thinking to business stakeholders to build consensus around specific solutions.
Contribute to visual design strategy for projects as well as collaborate with the UX team to continue to develop and improve visual design standards and UI patterns.
Ensure all product designs meet usability objectives and user requirements.
Work closely with the development team to ensure that the implementation matches the designs.
Deliver UI recommendations in the form of documentation, suggested page designs, storyboards, or a moderate level of prototyping.
Accenture - Jul 2015 to Aug 2015
UI Designer Cloud Platform
Redesign of the cloud platform.
Map user journey.
Provide interaction design solutions.
Provide UX solutions to business requirements.
Visual Design and brand guideline creation.
Design working prototypes to define user stories.
Designed wireframes and process journey.
Report on the design UX readiness of solution deliverables.
Work with dev/test teams to coordinate activity, effort & consistency.
Travelling - Dec 2014 to Jul 2015
Previous Employment History
British Gas - Jul 2014 to Nov 2014 - Lead UX, Mobile top-up app
ADP - Mar 2014 to Jul 2014 - Lead UI Designer
British Airways - Jan 2014 to Feb 2014 - UX Lead
Betfair - Sept 2013 to Nov 2013 - Senior Interaction Designer
Sainsbury's Bank (Intelligent Environments) - May 2013 to Sept 2013 - Lead UX Interaction Designer
EE - Mar 2013 to May 2013 - Senior UX/UI Designer
Barclays - Oct 2011 to Oct 2012 - Senior UX/UI Designer
Big Lights - Sept 2011 to Oct 2011- Lead Designer
Encore Tickets, new brand Theatre People - Jul 2011 to Sept 2011- Lead UX Designer
Tesco (Dunnhumby) - Feb 2011 to Jun 2011 - Senior Digital Designer
C: Insights - Aug 2008 to Jan 2011
Creative Director
Managed a team of 19 designers and consultants. Conducted a £2m ethnographic discovery project for Vodafone. Undertook user research and ethnographic study in Egypt, South Africa and India. Produced a multiform report of the study through interactive web presentations, reports and picture postcards.
Disney - Apr 2008 to Aug 2008
Senior UX Designer
C:Insights - Sep 2007 to Apr 2008
Senior Digital Designer
Signet - Feb 2007 to Aug 2007
Senior Online Design Manager
Web Designer - 2004 to 2007
Omgeo, UBS, FIDELITY, MERCER, NYSE(ATOS), Shell, The Independent Newspaper
Lastminute.com - May 2001 to Apr 2004
Web & Marketing Manager
Education History
University of Arts - London College of Printing (a.k.a London College of Communications)
Jan 1999 to Jan 2002 (3 years and 1 month)
BA Graphic and Media Design, London College of Communication, University of Arts
Birla Institute of Liberal Arts and Management Sciences - Jan 1997 to Jan 1998 (1 year 1 month)
Commercial Arts commercial graphic design
1997-1998 Birla Institute of Liberal Arts and Management Sciences
Diploma in Commercial Arts